Social Media for your business is not a hobby. It’s not something you do online once in a while when you have a spare 5 minutes. Social Media is a serious online marketing tool, in which time and money should be invested, and through which at the end of the day, you receive a Return On your Investment. Marketing is changing, and will never be the same again. Especially online marketing. Just because it’s “free” to use and update Social Media Networks, does not mean that you do not treat it like any other marketing avenue, where your results and efforts should be tracked and monitored. Then you know where you are, how you are doing, and can plan where you want to go. To lend a hand, there are various software, tools and websites popping up to help business owners and marketing professionals track and monitor their social media progress. Let’s have a look at a few: The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score. True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engage audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets. Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. BackType is a marketing intelligence company that develops products and services that help companies understand their social impact. BackType has built the most powerful system in the world to analyze social data. We also power social features for over 100 companies including The New York Times, SlideShare, Automattic (creators of WordPress), Bitly and more.